About Greg

Greg “Uncle G” Lyons, president and CEO of Uncle G Promotion and Entertainment, is an invisible and invincible force behind the success of a wide range of artists in popular music, from R&B/rap to gospel music.  Widely recognized throughout the industry for his extraordinary success in promoting and marketing a diverse range of recording artists, his full service company also offers radio promotions, artist management, and concert and church bookings.

Uncle G’s career began as a family affair, which is how he got his name. In the late 1990s he began managing transportation for his nephew, Percy “Master P” Miller, and eventually became manager for both Master P and his son, Romeo. Because Master P always called Lyons “Uncle G,” others began doing the same. Over time, that became the name by which he was known, so, he says, “I adopted the world as my nieces and nephews.”

While Uncle G earned his stripes in the music business as a rap and hip hop impresario, more recently his work is almost exclusively focused on gospel artists. As a measure of his talent, he has had extraordinary success in both genres. Uncle G was managing Romeo during the 2001 release of the young rapper’s chart-topping debut album L’il Romeo, which was certified gold after its first week of sales. That year, at age 11, Romeo won a Billboard Music Award for Rap Artist of the Year, becoming the youngest solo artist to win a Billboard Award, beating out Michael Jackson, who won his first Billboard Award as a solo artist at age 14

In the gospel music arena, Uncle G had an instrumental role in the record-breaking success of Brian Courtney Wilson’s debut album, Just Love. Uncle G was contracted by Mathew Knowles, CEO and President of Music World Gospel, to develop a radio campaign for the album, which became one of the most successful debuts in the label’s history. Just Love also made music chart history. Wilson was the only artist to have four active singles (“All I Need,” “Already Here,” “Just Love,” and “Awesome God”) on Billboard’s Gospel Top 20 chart at the same time. The first single release, “All I Need,” spent an unprecedented 92 weeks on Billboard’s Hot Gospel Songs chart.

Uncle G has a particular talent for, and interest in, taking on little-known gospel singers and independent artists and introducing them to the music industry and the world. As a manager, he not only handles bookings, promotional events, concert tours, and radio promotion, he also helps his artists prepare for and make the often difficult transition from church or local singers to recording artists.

Uncle G made the transition to the gospel music industry when a friend sought his assistance in developing a new gospel music label. He helped start D2G (Dedicated 2 God) Records, where he managed its first artist, Niyoki, a former back-up singer for Prince. Niyoki’s first gospel CD, My Everything, met with great success, and its first single, “He’s Here,” made it to #5 on the Billboard Hot Gospel Songs chart.

Uncle G’s artist management clients include Alexis Spight, the 19-year-old first runner-up for the 2012 season of BET’s Sunday Best, Alexis’s 11-year-old sister Jada and Sunday Best Season Four first runner up Andrea Helms. He also manages Half Mile Home (Church Boy Records), a gospel group out of Akron Ohio, and is a co-manager for Music World Gospel recording artist Amber Bullock.

Uncle G has had a very successful relationship with Music World Gospel, doing radio promotion and tracking for the label’s current and former artists. Other than his ground breaking work with Brian Courtney Wilson, he has been instrumental in boosting the careers of Trin-i-tee 5:7, whose single “Over and Over,” from their album Angel and Chanelle, landed in the Top 10 on Billboard’s Hot Gospel Songs chart; BET’s Sunday Best winners Le’Andria Johnson, Amber Bullock and Joshua Rogers; Sunday Best first runners-up Andrea Helms, Elder Goldwire McLendon and Alexis Spight; and veteran gospel recording artists Vanessa Bell Armstrong; Juanita Bynum; and Micah Stampley. Uncle G Radio and Promotions has also been contracted for radio promotions and tracking for artists including Pastor E. Dewey Smith of The Greater Travelers Baptist Church in Decatur, Georgia; independent gospel artist Tracy Randall (Lavish Records); and Myesha Chaney of Kingfomanity Entertainment.

Hip-Hop Management

Uncle G’s management of Master P and Romeo eventually led to him taking the reins of No Limit Records in 2000, a label that was started by Master P. While at the helm of the highly-successful label, Uncle G managed a star-studded roster of rappers, which included: Cymphonique Miller, Snoop Dogg, C-Murder, 5th Ward Weebie, Chopper City, Silkk Da Shocker, Mystikal, Mr. Magic, Mia X, Krazy, Tebo, Curren$y, Lil D and Black Diamonds. He put together rap mogul 50 Cent’s first high-profile tour—“The Street Ballers Tour,” with Silkk Da Shocker, Chopper and 5th Ward Weebie. Uncle G has also managed Chicago-based rap artist Louchiano aka LOUXIII.

Television and Film Projects

While managing Romeo’s music career, Uncle G also became involved in Romeo’s television and movie projects. He served as an associate producer on The Romeo Show on Nickelodeon TV, where he assisted Romeo with his lines and oversaw his schedule, promotion and public appearances, among other matters. He also oversaw his appearance in the movie, Honey (2003). He supervised Romeo on set and off during the film’s five-month shoot in Toronto, Canada.

Other Projects
Uncle G is also committed to supporting organizations that help people in need, particularly children. Over the years he has worked with Romeo to support the Make A Wish Foundation, which grants wishes for children with life-threatening medical conditions. In 2012, he worked with Alexis Spight to support the Toys for Tots Christmas campaign.

More About Uncle G

Uncle G was born and raised in New Orleans, Louisiana. He currently lives in Richmond, Texas, just outside of Houston, with his wife, Tiesha and their two children, Amor and Amir ages 12 and 4 respectively. His older son, Gregory is a graduate of Morehouse College and resides in Atlanta. Uncle G is looking ahead to continuing the family tradition of working in the entertainment industry. His younger children have already appeared in music videos and television shows.

Current and Past Client/Project Lists

Gospel Clients—Radio Promotions

Alexis Spight

Amber Bullock

Andrea Helms

Brian Courtney Wilson

Elder Goldwire McLendon

Half Mile Home

Joshua Rogers

Juanita Bynum

Le’Andria Johnson

Lonnie Hunter

Micah Stampley

Myesha Chaney

Nevel Sisters

Niyoki

Pastor E. Dewey Smith

Pastor Rudy Rasmus

Tracy Randall

Trin-i-tee 5:7

Vanessa Bell Armstrong

Gospel Clients—Management and Artist Development

Alexis Spight

Amber Bullock

Andrea Helms

Half Mile Home

Jada Spight

Niyoki

Gospel Clients—Concert/Church Bookings

Alexis Spight

Amber Bullock

Andrea Helms

Brian Courtney Wilson

Elder Goldwire McLendon

Half Mile Home

Joshua Rogers

Le’Andria Johnson

Micah Stampley

Myesha Chaney

Niyoki

Pastor E. Dewey Smith

The Nevel Sisters

Tracy Randall

Trin-i-tee 5:7

R&B/Hip-Hop—Radio Promotions

50 Cent

5th Ward Weebie

Black Diamonds

C-Murder

Chopper

Curren$y

Cymphonique Miller

Krazy

Lil D

Louchi Louchiano

Master P

Mia X

Mr. Magic

Mystikal

Romeo Miller

Silkk Da Shocker

Snoop Dogg

Tebo

R&B/Hip-Hop—Management and Artist Development

Louchi Louchiano

Master P

Romeo Miller

R&B/Hip-Hop—Concert Bookings

50 Cent

Master P

Romeo Miller